N B A O N T E N C E N T
VANTA COLLECTIVE WAS APPROACHED TO CREATE A COMPLETE BRANDING PACKAGE ALONG WITH OPENING TITLES FOR TENCENT'S BROADCAST IN CHINA.
VANTA COLLECTIVE WAS APPROACHED TO CREATE A COMPLETE BRANDING PACKAGE ALONG WITH OPENING TITLES FOR TENCENT'S BROADCAST IN CHINA.
For Tencent’s 2017/2018 NBA season coverage. Maintaining the prestigious black and gold core brand we endeavored to reinvent the look with a sharp, elegant, geometric, edge worthy of Tencent's identity.
Classy, edgy, powerful & prestigious.
Our team of veteran motion designers with a combined 50 years of CG and 3D experience led the development of all offline CG renders and set design elements, including led screens, video walls, ribbon boards, player profiles, team and team vs team graphics, countdowns as well as a stellar opening title sequence.
The team also developed all info and data driven graphic templates. Touchscreen, social screens, video wall stat tickers, augmented reality game analysis and social statistical virtual templates.
The team also developed all info and data driven graphic templates. Touchscreen, social screens, video wall stat tickers, augmented reality game analysis and social statistical virtual templates.
The online data driven graphics package and custom control application from the previous season were given a refresh to bring them in line with the new brand design.
NBA Stats data coupled with industry leading real-time applications form the foundation of the graphics operation.
NBA Stats data coupled with industry leading real-time applications form the foundation of the graphics operation.
A key part of the project was the integration of the new design elements into the set design. The combination of cutting edge physical design concepts and equally crafted visual content for the set screens, ribbon boards and AR tied the project together.
The communication, operational and cultural differences between the Chinese production team and western design teams is always a fun challenge to tackle. The approach of both sides embracing honesty, humor, respect, fatigue and the pursuit of understanding was instrumental.
Culture may differentiate our design team and Tencent's staff but we found a way to communicate effectively, work together in pursuit of excellence and more importantly to develop a friendship and partnership over the course of our professional relationship.
Culture may differentiate our design team and Tencent's staff but we found a way to communicate effectively, work together in pursuit of excellence and more importantly to develop a friendship and partnership over the course of our professional relationship.
Style Frames
C R E D I T S
C L I E N T TENCENT
P R O D U C T I O N VANTA COLLECTIVE
D I R E C T O R CHRIS ANGELIUS
A R T D I R E C T O R GARETH CHANG
3 D M O T I O N D E S I G N CHRIS ANGELIUS, DANIEL ALVAREZ & GARETH CHANG
C L I E N T TENCENT
P R O D U C T I O N VANTA COLLECTIVE
D I R E C T O R CHRIS ANGELIUS
A R T D I R E C T O R GARETH CHANG
3 D M O T I O N D E S I G N CHRIS ANGELIUS, DANIEL ALVAREZ & GARETH CHANG
C O M P O S I T I N G CHRIS ANGELIUS